Now, My honest feelings on this hat situation is that it is a smart move to sell more tickets and completely understand why thing are done like this because sports is a business and enticing the market to buy more of your product(tix) is always smart in a for-profit business.
My huge issue is the Padres message to the obvious outcry from their fans being upset that their logo is being shared with LA fans on a night with an LA team in town.
Solution: Honest in your face Public Relations regarding the Hat Intentions...
"We would obviously like to have Petco Park filled with all Padres fans every night but that is simply not happening and only happens on very very rare occasions. We, as any other business, need to attract customers in any way possible to sell our product. If its not a Padres fan in a seat, we still need to make sure a paying customer is in as many seats as possible. The Padres selling more seats is good for all involved. The more profit we can make means the more percentage of profit we can spend to improve the team. Again, We would love to have the place packed with all Padres fans and we are not dumb enough to think that a good percentage of this group promotion will in fact be cheering for the Dodgers, but that money is going into our pockets and we need to improve the team next year."
Instead the angle they took on their message either insinuates that the Padres organization thinks the fanbase is stupid or the organization is too dumb to gauge public reaction to sales strategies. Organization simply can't get out of its way to succeed.
The older I get the more I realize that A LOT of people at the top of the food chain in any business organizations aren't always the smartest people in the room. They just found a way to get there by saying "Yes" and agreeing with whoever was a above them no matter what. Businesses set up like this will never ever succeed.
Time is a flat circle.
No comments:
Post a Comment